Introduction to Professional Writing
The first lecture of Professional Writing discussed blogging, Rhetoric and advertisements. After this lecture I feel comfortable being given the job of finding a way to sell a product. The sticky language to use throughout advertisement campaigns is now something I feel I can definately use to my strength.
For example, to sell a product such as Pontefract Cakes (an example we used in class) we would run through the alphabet discussing words to sum up the product, which are positive and would persuade people to buy it.
A= Amazing, Awsome...
B= Bold...
C= Curious...
D= Delicious...
(The example above gives an idea of the first process to be carried out)
Once the favourite description have been chosen I would then work on these, turning them into more lengthy descriptions, or phrases that would be memorable for an audience watching a commerical.
Professional Development in Journalism
Being a budding journalist it is important to know "what makes news" and the news values behind what makes the story newsworthy to it's audience.
The news values include; frequency, threshold, meaninfulness, unexpected, uniqueness, elite, negativty, unambiguity, continuity, compostion and personalistion. Others say it can also include sex. It is usual for stories to contain a number of these values.
These values are what sell a story, for example if it's local news, is negative and unexpected then if printed in a local newspaper will sell the product.
I believe with the support from what I have learned in this lecture that I have the confidence to find and execute a news story of interest. This is definately a skill which I can keep in mind for a future in the career I wish to have.
No comments:
Post a Comment